Our story
The Mind Behind Saag
The founder of Saag is Dishant Parikh, a multifaceted entrepreneur with a rich and diverse background. A qualified Chartered Accountant and a successful graduate of the NATA exam, he has also pursued his passion for music at the prestigious KM Music Conservatory, Chennai. Hailing from a family with a legacy in stock broking, he brings a unique blend of financial acumen and artistic sensibility to his ventures.
An avid antique collector, his appreciation for craftsmanship and heritage naturally led him to explore the world of woodworking. What began as a hobby has since evolved into Saag, a small business dedicated to creating bespoke wooden products. His dedication and vision have transformed Saag from a personal passion project into a growing enterprise, now proudly supported by a talented team of five artisans and professionals.
With a commitment to quality, sustainability, and timeless design, Dishant continues to inspire Saag's journey, blending artistry with entrepreneurial spirit to create handcrafted pieces that tell a story.
- Started
- 2016
- Team
- Five artisans
- Made in
- Surat, India
The Story of Saag: A Journey from Passion to Business
Saag began as a humble woodworking endeavour in the basement of Dishant's home in 2016. Initially, Dishant would bring in old wooden items, refurbishing and repainting them. What started as a small restoration project soon grew into something larger, as they expanded their skills to sanding and repainting bigger furniture pieces.
As the demand for their work increased, Dishant sought additional support, engaging a freelance carpenter to help with production. Over time, this passion project took on a more structured form, leading to the employment of a full-time carpenter. This skilled artisan began crafting furniture pieces based on Dishant's designs, laying the foundation for Saag's unique offerings.
Today, Saag is a thriving team of five dedicated artisans and entrepreneurs, actively participating in major exhibitions such as Craftroots and A Hundred Hands. Their reach has extended to online platforms, becoming an empanelled seller on Amazon, iTokri, and other marketplaces. From a modest home-based workshop to a recognized name in handcrafted wooden furniture, Saag's journey is a testament to dedication, creativity, and strategic growth.
Saag creates creative and quirky wooden products that blend utility with artistry. From charming home essentials to thoughtfully crafted stationery, every handcrafted piece celebrates natural wood, playful design, and the timeless skill of local artisans.